About Mount Premier
For the round. For the rest of the day.
Mount Premier makes golf apparel for men and women that is as comfortable in the clubhouse as it is on the course.
We start from the things golf has always done well: a proper collar, a clean pleat, a knit over the shoulders. Then we cut them for the way people dress now, in a palette restrained enough that everything works with everything else.
The result is a wardrobe rather than a set of separate garments. Put on any three pieces from the collection and you are dressed.
The first collection
Club Heritage
Our first collection brings together forty-eight pieces for men and women: polos, tees, knitwear, tailored shorts and trousers, skorts, a golf dress, outer layers, caps, visors and socks.
- Chalk
- Midnight Navy
- Fairway Green
- Sand
- Black
- Soft Blue
- Dusty Rose
How we design
Three ideas behind every piece.
01
Made to be worn together
Every piece in Club Heritage is drawn from the same palette and cut with the others in mind, so a polo, a short and a cap from the collection always belong in the same outfit.
02
Quiet by design
Branding is small and deliberate: an embroidered MP monogram, a slim rope across a brim, a green tab at the back of the neck. You find the details rather than see them.
03
Course to clubhouse
We design for the whole day, not just the eighteen holes in the middle of it. Pieces should look as right at lunch as they do on the first tee.
Packaging concept
Cream, green and nothing extra.
Our packaging direction follows the same thinking as the clothing: cream stock, the crest in deep forest green, clean tissue and understated labelling. Quiet, considered and recognisably Mount Premier.