A tradition, reimagined.

A round of golf is rarely just a round of golf. There is the drive there, the coffee before, the lunch after, and whatever the afternoon turns into.

We design for all of it. A polo should hold its collar through eighteen holes and still look composed at the table. A trouser should move with a swing and sit properly in a chair. If a piece only works on the course, it is not finished.

The game's way of dressing has lasted for a reason. Collars frame the face. Pleats give room to move. A knit over the shoulders solves a cool morning without a second thought.

We keep those ideas and refine the proportions: a cleaner line through the body, a neater sleeve, a trouser that tapers where it should. Familiar at first glance, more considered up close.

Our branding is deliberately small. An MP monogram embroidered at the chest. A slim rope across the brim of a cap. A green tab at the back of the neck that only the person behind you in the queue will notice.

We would rather a piece be recognised by how it is cut and how it is worn than by how loudly it is labelled.

Chalk, Midnight Navy, Fairway Green, Sand and Black, with Soft Blue and Dusty Rose for the season. Seven colours, chosen so that any of them can be worn with any other.

That restraint is the point. It means the men's and women's collections sit naturally side by side, and that the third piece you buy makes the first two more useful.